Warm Fuzzies or Sludge and Drudge? YOU be the CHOOSER
Consumer = somebody who consumes. Mmm…do I like being called a “consumer” – not so much. A buyer? A purchaser? Nope. And while yes, I’m a customer, client etc. there is this unique piece where there is an exchange of money for a product or service that in essence is defined today as consumerism. Hence consumer.
But in many ways, we simpl Read more >