Bookend the week with both.

Open the week by speaking to the mission and painting the vision in vivid detail.  Also outline the measurable strategic progress and actionable bite-size steps the team is taking that week to achieve strategic quarterly goals.  Then share your belief in their capacity and speak to the strength of your shared identity, ending with a sincere “We’ve got this!” or “Let’s do this!” or “Onward and upward!”

Complete the week by highlighting wins–big and small–and celebrating progress.  Acknowledge learnings and praise efforts.  Briefly debrief missed opportunities.  Name strategy adjustments. Lastly share any stories that came out of the week that reflect the operationalization of the values.

And, read Culture Works to learn more about balancing the big picture with the details to create long term workplace culture transformation. Also available on Amazon.